Post by account_disabled on Mar 7, 2024 3:26:01 GMT
In a recent article of ours, dedicated to the importance of using an omnichannel marketing approach , we mentioned how consumer habits and their way of coming into contact with brands have changed, as they are influenced by the advent of digital and The increasingly frequent use of constantly connected mobile devices. Specifically, users have, for some time now, begun to experiment with hybrid and non-linear purchasing paths , using online and offline channels in a unified way and switching from one to the other in an indistinct and seamless manner. What, therefore, in the current context, is required of companies is the adoption of a new business model that can guarantee their customers, potential or current, to experience a satisfactory and obstacle-free customer experience , regardless of the touchpoint used.
Hybrid commerce therefore represents, nowadays, the most effective solution for companies that intend to remain competitive on the market and achieve high Hong Kong Telegram Number Data performance. In the next paragraphs, let's see what it consists of, what characterizes it, what the advantages are and how to effectively promote your hybrid shop. What is hybrid commerce? When we talk about hybrid commerce or "hybrid commerce" we are referring to a new business model, based on the combined use of the physical store with e-commerce (or even apps, if present) and its own delivery or shipping services of the company. Specifically, it is a sales paradigm that allows brands to manage the different aspects that contribute to making the value proposition interesting in a unified and, at the same time, coordinated manner . How is this possible? Through a true digital transformation, which involves the adoption of systems capable of collecting and organizing the different information coming from the various touchpoints.
In this sense, therefore, the distinction between online and offline will disappear and users will be able to live the same experience on multiple channels, without interruption. What does it mean? A person who goes to the store with the intention of trying and purchasing a product already seen online, thanks to hybrid commerce and the inclusion of specific technologies in the point of sale, will have the possibility of finding that particular good and deciding whether to buy it directly or whether to take advantage of home shipping, depending on your needs. On the contrary, having seen an item in store, it will be possible to purchase it online and choose to take advantage of home delivery or click & collect , i.e. collection on site. Through this type of commerce, therefore, e-commerce and physical shop become one , promoting a flexible and satisfying customer experience . Hybrid shop: features and advantages As already mentioned, hybrid commerce is a new business model, which provides for the full integration of all the company's sales and logistics channels in an omnichannel perspective .esses more efficiently , reducing company costs and obtaining a high return on investment.
Hybrid commerce therefore represents, nowadays, the most effective solution for companies that intend to remain competitive on the market and achieve high Hong Kong Telegram Number Data performance. In the next paragraphs, let's see what it consists of, what characterizes it, what the advantages are and how to effectively promote your hybrid shop. What is hybrid commerce? When we talk about hybrid commerce or "hybrid commerce" we are referring to a new business model, based on the combined use of the physical store with e-commerce (or even apps, if present) and its own delivery or shipping services of the company. Specifically, it is a sales paradigm that allows brands to manage the different aspects that contribute to making the value proposition interesting in a unified and, at the same time, coordinated manner . How is this possible? Through a true digital transformation, which involves the adoption of systems capable of collecting and organizing the different information coming from the various touchpoints.
In this sense, therefore, the distinction between online and offline will disappear and users will be able to live the same experience on multiple channels, without interruption. What does it mean? A person who goes to the store with the intention of trying and purchasing a product already seen online, thanks to hybrid commerce and the inclusion of specific technologies in the point of sale, will have the possibility of finding that particular good and deciding whether to buy it directly or whether to take advantage of home shipping, depending on your needs. On the contrary, having seen an item in store, it will be possible to purchase it online and choose to take advantage of home delivery or click & collect , i.e. collection on site. Through this type of commerce, therefore, e-commerce and physical shop become one , promoting a flexible and satisfying customer experience . Hybrid shop: features and advantages As already mentioned, hybrid commerce is a new business model, which provides for the full integration of all the company's sales and logistics channels in an omnichannel perspective .esses more efficiently , reducing company costs and obtaining a high return on investment.